Buying and selling assets based on an assessment of their fundamental values is a form of speculation, motivated by a belief that prices will soon return to their fundamental values. Buying and selling based on perceived momentum is also an example of speculation, motivated by a belief that short-run trends have a degree of persistence. These strategies, and many others, are present in modern financial markets. They determine the behaviour of prices and the possibility of bubbles and crashes (as we shall see in later sections).

Since we don’t know what customers are buying–only what we’re selling we think we’re selling our product. To find out what customers are really buying, look at the benefit they’re getting.

Sales have changed. The world of selling now requires a completely different mentality and skill set. It’s no longer about persuading people into buying something they don’t need, don’t want, or can’t afford. It’s about being a credible and trustworthy source of information when a buyer is looking for your product or service. It’s about being there as a trusted advisor to help guide them through the buying process.

If you’re actively buying and selling stocks, there’s a good chance you’ll get it wrong at some point, buying or selling at the wrong time, resulting in a loss.

One of the ways in which speculators take on risk is by selling short (or maintaining a “short position”). Short-selling is the converse of holding a long position, i.e., the holding of an investment. Speculators endeavour to make money by buying a security at a price and selling it at a higher price. Short selling is the converse and involves the selling of a security at a price and buying it back later, hopefully at a lower price.

While “everyone” was buying houses like crazy during the housing boom, I did the opposite. I sat on the sidelines and sold. When the frenzy is buying, you should be selling. When the frenzy is selling, you should be buying or staying pat. History is littered with “everyone is doing it” booms and busts. In the last decade alone, including the tech stock boom of the late 1990s, the great oil price explosion, and, more recently, the housing bust that led to the worldwide financial meltdown, there are perfect examples of “everyone is doing it.”

Definition: Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale. Description: Personal selling is a face-to-face selling technique by which a salesperson uses his or her interpersonal skills to persuade a customer in buying a particular product. The salesperson tries to highlight various features of the product to convince the customer that it will only add value. However, getting a customer to buy a product is not the motive behind personal selling every time. Often, companies try to follow this approach with customers to make them aware of a new product. The company wants to spread awareness about the product for which it adopts a person-to-person approach.

Value investors possess many characteristics of contrarians —they don’t follow the herd. Not only do they reject the efficient-market hypothesis, but when everyone else is buying, they’re often selling or standing back. When everyone else is selling, they’re buying or holding. Value investors don’t buy trendy stocks (because they’re typically overpriced). Instead, they invest in companies that aren’t household names if the financials check out. They also take a second look at stocks that are household names when those stocks’ prices have plummeted, believing such companies can recover from setbacks if their fundamentals remain strong and their products and services still have quality.

Warning to all buying or selling of property

Anyone selling or buying land or house property should involve their legal practitioner or any trusted person for security reasons.